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  • Communications, Formula 1

    When Team Unity Becomes a PR Challenge: What McLaren Can Learn from the Piastri Fallout

  • Formula 1, Marketing

    Formula 1 in 2026: Why the Drivers’ Parade Needs a Rethink

  • Formula 1, Marketing

    An Untapped Market: The Beauty Industry and Formula 1

The Latest


  • September 23, 2024

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    Formula 1

    A Final Stint For Daniel Ricciardo

    Standing 14th in the drivers championship with 12 points to his name, Daniel Ricciardo’s career in Formula 1 hasn’t taken… READ MORE

  • September 22, 2024

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    Formula 1

    Sainz and Perez: two sides of the same coin?

    At Baku this weekend, we witnessed some of the finest wheel-to-wheel racing Formula 1 has had in a long time.… READ MORE

  • September 14, 2024

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    Formula 1

    Is Charles Leclerc a Serious Championship Contender for 2024?

    This weekend in Baku secures the first pole for Leclerc since Monaco, where he won for the first time this… READ MORE

  • September 5, 2024

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    Formula 1

    Hamilton’s Successor: The Battle Between Rookie and Veteran

    With the recent announcement of Formula 2 driver Kimi Antonelli’s promotion to Mercedes next year, the 2025 Formula 1 grid… READ MORE

  • September 4, 2024

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    Formula 1

    Piastri: Norris’ Saboteur or a Driver Striving to Prove Himself?

    Back in Hungary, we became witnesses to what was one of the strangest strategy calls from a Formula 1 team… READ MORE

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Recent posts

  • October 13, 2025

    When Team Unity Becomes a PR Challenge: What McLaren Can Learn from the Piastri Fallout

  • September 21, 2025

    Formula 1 in 2026: Why the Drivers’ Parade Needs a Rethink

  • August 12, 2025

    An Untapped Market: The Beauty Industry and Formula 1

Quote of the week

“Three-time world champion. I don’t have to change anything.”

– Max Verstappen

Thinking Formula


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A passionate Formula 1 fan with too many thoughts and opinions for a 280 character word limit.

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Communications, Formula 1

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